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With this blind spot in place, she spent years not recognizing that her own problem drinking was spiraling out of control. Drinking daily (always to get drunk), her habits were hidden deep beneath layers of shame. Her self-esteem was gradually eroded by the deception and the comparison to the toxic behaviors she saw in her parents and family members. “It’s really hard to see your own reflection when it’s blurred by what you’ve normalized for so long,” Mutti reflects. https://www.drylushatl.com/dry-lush-blog/july-sober-story monthly 0.5 2025-09-25 https://images.squarespace-cdn.com/content/v1/662a6aaf4348ba4d096503ea/8ca60976-6e7f-45dd-857b-a0c258437cb7/Rob+Theodorow+Headshot.jpg Dry Lush Blog - Booze is No Longer Necessary, the Rob Theodorow Story - Editor’s Note (it’s me, owner of Dry Lush, Erin Hall…ha!): Sometimes, you meet people and it’s hard to understand that their life hasn’t always been put together and awesome. Rob Theodorow was one of those people for me. While many folks had an impact on me starting Dry Lush, an hour-long conversation with Rob back in early 2024 inspired me to just do the damn thing. He was such an impressive guy, with a ton of energy, passion for his non-alc shop, Generation NA in LaFayette, Indiana, and an intentional choice to help others by encouraging their dreams. I knew his experience was a blueprint for me. It’s been a pleasure to see his shop have a massive impact on the sober/sober-curious movement. And as I read Rob’s Sober Story, and take in how it all started, I’m even more in awe of his journey. Enjoy this inspirational tale, friends. https://www.drylushatl.com/dry-lush-blog/june-sober-story monthly 0.5 2025-06-03 https://images.squarespace-cdn.com/content/v1/662a6aaf4348ba4d096503ea/a20a1dd7-1c72-4881-ac6e-334b06f0045b/ME+-+Bobbie+The+Awesome+Malatesta.png Dry Lush Blog - Handpicked for the Mission: A Sobriety Power Move - Bobbie Malatesta’s path to sobriety is one of self-discovery and purpose. Her story reflects a series of transformative moments, challenges, and breakthroughs that have shaped her into the ultra-badass woman and business owner she is today. As many folks in recovery know, addiction can manifest in many ways. Malatesta’s journey began with gambling addiction recovery. Not easy, but her experience inspired her to evaluate her relationship with alcohol, too. Throughout 2019, Malatesta made a conscious effort to abstain from alcohol, following her self-imposed rule to avoid drinking as a coping mechanism. Read more below… https://www.drylushatl.com/dry-lush-blog/may-sober-story monthly 0.5 2025-05-07 https://images.squarespace-cdn.com/content/v1/662a6aaf4348ba4d096503ea/9e725167-6051-4a02-9db5-d279ab8c6220/Heather+Hawthorne.jpg Dry Lush Blog - From Awareness to Action: A Sobriety Story of Transformation - When Heather Hawthorne got serious about swapping her wine glass for non-alcoholic options, it wasn't so much an abrupt shift as it was a slow, nearly subconscious, realization. Call it her "spider sense;” a gut feeling that something was off. Hawthorne found herself drinking alone far more often than she wanted to admit. Subtly, it was starting to create distance in her relationships. When her teenage son began fighting his own battle with substance use, Hawthorne decided to confront the uncomfortable truth that her own drinking habits weren't just personal; they were impacting her family environment. Read More Below… https://www.drylushatl.com/dry-lush-blog/april-sober-story monthly 0.5 2025-05-07 https://images.squarespace-cdn.com/content/v1/662a6aaf4348ba4d096503ea/7ea8300c-a662-4182-b33f-a41352ec46d1/1C9C3C39-AD22-4BB6-B238-E49EDBE04791.JPG Dry Lush Blog - Recovery isn't linear, but every step forward is a new chance - This month’s Sober Story is raw and real, and it may be upsetting or triggering to some. If you are struggling with your sobriety or find yourself battling a darker time, proceed with caution and take care of yourself. This story may provide some much-needed inspiration, but if you need help, please reach out to a trusted sponsor, crisis hotline (988 on your phone), or slide into our DMs @drylush_atl). Uriah Rosenzweig co-owns and operates Montana’s first non-alcoholic bar out of a beautiful, renovated 1976 horse trailer. Just looking at that, you would think he’s a trailblazer. And, while you’d be correct, he also has a secret; he’s freshly off a sobriety restart, recently celebrating two days sober. An on-and-off battle for him, Rosenzweig’s experience with sobriety offers a heartfelt reminder of the complexities surrounding addiction—a mix of challenges, fears, and a deep desire for change. Rosenzweig humbly gave us a raw and unedited glimpse of his path as he navigates this crucial time in his life while holding onto hope for a brighter future. Read more below… https://www.drylushatl.com/dry-lush-blog/march-sober-story monthly 0.5 2025-04-02 https://images.squarespace-cdn.com/content/v1/662a6aaf4348ba4d096503ea/daeba4f5-1f0a-4638-9bbc-3fb2d239d4ce/IMG_4983.jpeg Dry Lush Blog - From Rock Bottom to Radical Love: A Journey to Alcohol Freedom - In the pursuit of wellness, many individuals grapple with the challenges of addiction and the profound choices that come with the decision to pursue sobriety. Today, we are honored to share the remarkable story of Chelsea Mitchell, who embraced an alcohol-free lifestyle nearly 10 years ago. Mitchell’s journey is not only a reflection of personal resilience but also highlights the importance of support, self-discovery, and the transformative power of seeking help. The Call for Change Mitchell’s path to sobriety started at a crossroads—the moment she recognized her body was struggling. “To be honest, my body was failing,” she shares with a candidness that reflects the raw reality many face when dealing with addiction. “I knew that death was in sight,” This shocking realization can either paralyze someone or ignite a fierce desire for change. For Mitchell, it was the latter. Read more below… https://www.drylushatl.com/dry-lush-blog/february-sober-story monthly 0.5 2025-03-03 https://images.squarespace-cdn.com/content/v1/662a6aaf4348ba4d096503ea/c5bdde7f-322e-4781-a7ca-9737c8dde496/Nicole+Stark.jpg Dry Lush Blog - The Many Flavors of a Non-Alcoholic Lifestyle - Seeking sobriety can often be a complex journey. Over the course of a year, Nicole Stark transitioned from moderation to being sober-curious and ultimately embraced a “Cali Sober” lifestyle. This evolution was sparked by discovering a vibrant array of non-alcoholic brands available online, which opened up new possibilities for enjoyment without alcohol. A significant challenge Stark faced during her journey was the limited availability of non-alcoholic beverages when socializing with friends. Common options like Shirley Temples or diet sodas did not satisfy her desire for something more exciting. 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If they see a carefully crafted menu of alcohol-free beers, wines, and cocktails, the upsell opportunities are much stronger. https://images.squarespace-cdn.com/content/v1/662a6aaf4348ba4d096503ea/5741a44a-f3e1-411e-b867-ad546de0e0a5/Drink+Image.jpeg Dry Lush Blog - Why your restaurant needs non-alcoholic menus - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.drylushatl.com/dry-lush-blog/a-founders-story monthly 0.5 2025-01-02 https://images.squarespace-cdn.com/content/v1/662a6aaf4348ba4d096503ea/1735501008259-Z3BQCDPB9KW4CMS4DLSE/Ehall+Headshot.JPG Dry Lush Blog - A Founder’s Sobriety Story - Hey y’all! I’m Erin Hall, the owner and founder of Dry Lush Booze-Free Beverages. But not long before that, I was a “functioning” alcoholic who was trapped in a cycle of abuse. Abuse of alcohol. Abuse on my body. Abuse of my mental state. 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