Handpicked for the Mission: A Sobriety Power Move
Erin Hall Erin Hall

Handpicked for the Mission: A Sobriety Power Move

June Sober Story

Bobbie Malatesta’s path to sobriety is one of self-discovery and purpose. Her story reflects a series of transformative moments, challenges, and breakthroughs that have shaped her into the ultra-badass woman and business owner she is today.

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From Awareness to Action: A Sobriety Story of Transformation
Erin Hall Erin Hall

From Awareness to Action: A Sobriety Story of Transformation

May Sober Story

Heather Hawthorne’s journey to sobriety began with subtle signals and a gut feeling that something was off. Through support, self-awareness, and facing her challenges head-on, she transformed her life, building resilience during difficult times. Her story highlights the power of change, community, and the importance of taking that first step toward a healthier, more intentional life.

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Recovery isn't linear, but every step forward is a new chance
Erin Hall Erin Hall

Recovery isn't linear, but every step forward is a new chance

April Sober Story

Uriah Rosenzweig co-owns and operates Montana’s first non-alcoholic bar out of a beautiful, renovated 1976 horse trailer. Just looking at that, you would think he’s a trailblazer. And, while you’d be correct, he also has a secret; he’s freshly off a sobriety restart, recently celebrating two days sober. 

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From Rock Bottom to Radical Love: A Journey to Alcohol Freedom
Erin Hall Erin Hall

From Rock Bottom to Radical Love: A Journey to Alcohol Freedom

March Sober Story

In the pursuit of wellness, many individuals grapple with the challenges of addiction and the profound choices that come with the decision to pursue sobriety. Today, we are honored to share the remarkable story of Chelsea Mitchell, who embraced an alcohol-free lifestyle nearly 10 years ago. Mitchell’s journey is not only a reflection of personal resilience but also highlights the importance of support, self-discovery, and the transformative power of seeking help.

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The Many Flavors of a Non-Alcoholic Lifestyle
Erin Hall Erin Hall

The Many Flavors of a Non-Alcoholic Lifestyle

February Sober Story

Seeking sobriety can often be a complex journey. Over the course of a year, Nicole Stark transitioned from moderation to being sober-curious and ultimately embraced a “Cali Sober” lifestyle. This evolution was sparked by discovering a vibrant array of non-alcoholic brands available online, which opened up new possibilities for enjoyment without alcohol.

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Why your restaurant needs non-alcoholic menus
Erin Hall Erin Hall

Why your restaurant needs non-alcoholic menus

From Popmenu’s Blog, Front of House

As the hospitality industry continues to evolve and change, so do customer preferences, especially during occasions like Dry January when many are choosing to abstain from alcohol.  

recent Popmenu study reveals that a surprising majority of diners are choosing non-alcoholic options. The study paints a compelling picture:  

  • 61% of consumers typically order non-alcoholic beverages when dining out  

  • 33% opt solely for water

This isn't just a fleeting fad: 55% of restaurant operators confirm this as a growing request that presents a nice opportunity for restaurants to expand their offerings and increase those ever-thinning margins.

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A Founder’s Sobriety Story
Erin Hall Erin Hall

A Founder’s Sobriety Story

A Dry January Story of Sobriety

Hey y’all! I’m Erin Hall, the owner and founder of Dry Lush Booze-Free Beverages. But not long before that, I was a “functioning” alcoholic who was trapped in a cycle of abuse. Abuse of alcohol. Abuse on my body. Abuse of my mental state. It wasn’t abnormal for me to bounce back and forth from “oh, ok, I’ve got this” to “oh, boy, I have a problem.”

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